Nokia President Chris Weber has come up with a greatest insight into the Nokia’s latest strategy in an interview with VentureBeat. He made an astonishing comment saying that interfaces and app-based models such as Android and iOS will “outdate” soon.
Nokia recently associated with Microsoft for its Windows Phone 7 mobile platform and coming up with some latest smartphone models pretty soon to regain its dominance like earlier. Nokia is seriously concentrating on a new strategy to gain upper hand over the currently popular Android and iOS. The new strategy of the upcoming smartphones from Nokia will be unique through arranging everything around the contacts unlike its competitors, which are based on the navigation among various apps.
Windows Phone 7 coming up with a new interaction procedure known as “Live tiles and Hubs”. This feature offers all the key contacts along with mode of communication through dynamic tiles, which alters display as soon as a contact posts an update. Also, contacting someone is enabled through various options just through tapping, which will return back with various communication options including calling, Facebook, Twitter, email and many more. Definitely, this kind of approach is quite unique and away from the present popular mobile operating systems.
The streamlined communication feature arranged in the Windows Phone 7 OS is quite novice and unlike apps based phones. Nokia thinking that this can gain back the throne like earlier. In fact, the mentioned feature success is mainly dependent on the mobile phone hardware. Perhaps, Nokia can succeed well to arrange require hardware for these feature through their devices, but other manufacturers such as LG, Samsung and HTC will think about this as they’re all already well associated with Android for their smartphones.
Nokia is very well panning to make maximum out of Windows Phone 7 and planning for biggest marketing campaign for all their WP7 based upcoming smartphones. According to Weber’s latest interview, the upcoming smartphones will be available in the U.S. market “in volume” in 2012.
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