Blu-ray Disc drives installed on PCs are expected to help “convert” more consumers to the format, with growth forecast at 117 per cent annually through 2013.

According to the Blu-ray Disc Association (BDA), a report from IMS Research shows that non-broadcast HD video households are expected to increase 90 per cent annually through 2013, reaching 38 million homes worldwide.

Although the research study shows that satellite continues to lead in households converting from analog to digital, OEM-installed Blu-ray Disc drives on PCs are expected to play an important role in increasing user numbers for the format.

Victor Matsuda, Chairman of the BDA Global Promotions Committee said: “Blu-ray drives within PCs is a key strategic market which we foresee growing strongly in the short, medium and long term.”

IMS Research suggests that the increasing prevalent of Blu-ray discs in PCs over the next five years will help generate revenue of US$46 billion for Blu-ray.

Over the next 12 months, the market will see Blu-ray PC offerings from Dell, HP, FujitsuSiemens, Packard Bell, Acer and Sony.

As a result, Blu-ray Disc sales are expected to benefit as well as sales in the HDTV display market.
The IMS report joins a study from Futuresource Consulting, which forecasta that Blu-ray discs will outsell standard DVDs by 2012.

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